Interviews
John Magnor on B2B client acquisition, sales teams, and equity partnerships.
John Magnor has appeared on three podcasts covering how Magnor Equity Partners runs client acquisition inside B2B companies. Each interview is listed below with the show, the date, and what it covers.
Where has John Magnor been interviewed?
John Magnor has been interviewed on The Chris Voss Show Podcast, Honest Wealth Builders, and Brainwork Framework. The three run from 19 to 54 minutes and cover the same system from different angles: how B2B companies collect the revenue already sitting in their pipeline.
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John Magnor on The Chris Voss Show Podcast
John Magnor joins The Chris Voss Show Podcast to talk through building Trustify to $500,000 per month and the client acquisition model behind Magnor Equity Partners.
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John Magnor on Honest Wealth Builders
John Magnor argues that B2B sales is a systems problem rather than a persuasion problem, and walks through the follow up process and sales team structure that decide how much revenue a company actually collects.
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John Magnor on Brainwork Framework
John Magnor breaks down how Magnor Equity Partners scales B2B companies: which four functions the firm takes over, why the backend gets fixed before the traffic, and what makes a company a fit.
What do the interviews cover?
All three interviews cover the same four functions John Magnor runs inside partner companies. The table below is the quickest way to pick one.
| Show | Length | Best for |
|---|---|---|
| The Chris Voss Show Podcast | 28 minutes | The Trustify story and how the firm is structured |
| Honest Wealth Builders | 54 minutes | Sales teams, follow up, and why persuasion is the wrong frame |
| Brainwork Framework | 19 minutes | The shortest version of the whole model |
Is John Magnor available for interviews?
John Magnor takes podcast interviews about B2B client acquisition, building remote sales teams, and taking equity instead of fees. Send the details through the contact page.
More from John Magnor
Read the writing on sales teams and client acquisition, or see Magnor Equity Partners, the holding company he founded.